9/5/2023 0 Comments 1password teams guestMy years of experience of working at Atlassian, Google, and then 1Password, one of the things, I've come up with a hypothesis, like the one thing which separates the good PLG companies from the great PLG companies is basically the data platform. Raj Sarkar: Yeah, I'm super passionate about it and I talk about it all the time. Here's his take on the most overlooked and underappreciated element that sets great PLG companies apart from the merely good ones. The key to winning in PLG starts with your data infrastructure, and wiring it up early helps you scale later.Mentioned in this episode:Sign up for OpenView's weekly newsletterRaj Sarkar, CMO & AdvisorLinkedInTwitterSubscribe to Blake Bartlett on YouTube.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebookīlake Bartlett: PLG is clearly a hot topic today, and everyone is quick to give advice, yours truly included, on how to win with PLG, but a lot of this advice is missing a key foundational point according to our guest, Raj Sarkar, based on what he's seen as a marketing leader at Atlassian and 1Password. Many PLG companies still rely on traditional sales & marketing software that keeps data in silos. ![]() ![]() The summary for this episode is: Raj says that most of the PLG advice out there today is missing a key foundational point: data. ![]() This is a podcast episode titled, Raj Sarkar (ex-1Password, Atlassian): PLG Data Infrastructure.
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